In the next few days, Spotify will be launching its service in Ghana and other African countries. This news was made known at its online event, “Stream On”.
According to Spotify, this launch will enable local artists tap into the global audience of fans across nearly 180 markets.
Spotify will be working closely with local creators and partners in each market to deliver a tailored experience that meets their unique needs, with scaled language translations and specialized payment formats.
In addition, Spotify’s expansion will likely accelerate the discovery of more genres like Afrobeats, Amapiano, K-Pop and Reggaeton that have earned a place in the global music scene.
“The existing rich music cultures in each of these markets will now be able to reach Spotify’s global audience. All this untapped music energy and access to our innovative creator tools will help propel artists to new heights and empower them to turn their passion into a profession,” an excerpt in the company’s statement read.
Spotify currently has more than 340 million active users and 150 million subscribers using its ad-free premium product across 93 markets. This expansion will take the streaming giant to 178 markets globally. Here are the new markets — in Africa, they include Angola, Benin, Botswana, Burkina Faso, Burundi, Cabo Verde, Cameroon, Chad, Comoros, Côte d’Ivoire, Djibouti, Equatorial Guinea, Eswatini, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Tanzania, Togo, Uganda, Zambia and Zimbabwe.
The expansion news follows a thread of announcements Spotify made today where it also rolled out Spotify HiFi in select global markets and launched a new tool “Discovery Mode” in beta.
Frequently Asked Questions
Is Spotify Available in Ghana?
Not currently but they plan to launch in a few days.