Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data. It is normally carried out to analyze the performance of a website and optimize its web usage. Web Analytics is an indispensable technique for all those people who run their business online. This is a comprehensive list that covers all the powerful tools used in analyzing website traffic. Check them out
Google Analytics: It a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used analytics service on the Internet.
Optimizely: provides you administrative and management functionality to let you create account, organize projects, and experiment. This facility helps you in tracking clicks, conversions, sign-ups, etc.
KISSmetrics is a powerful web analytics tool that delivers key insights and user interaction on your website. It defines a clear picture of users’ activities on your website and collects acquisition data of every visitor.
Best Features of KISSmetrics
- Ability to track effective marketing channels.
- Figure out how much time a user takes to convert.
- Determine a degree of which user was engaged with your site.
- A convenient dashboard. You do not need to run around searching for figures.
Crazy Egg is an online analytics application that provides you eye-tracking tools. It generates heatmaps based on where people clicked on your website. Thus, it gives you an idea on where to focus. It lets you filter data on top 15 referrers, search terms, operating systems, etc.
Woopra is a real-time customer analytics service used by sales, service and marketing teams. The platform is designed to help organizations optimize the customer life-cycle by delivering live, granular behavioral data for individual website visitors and customers.
Clicky Web Analytics: It is simply the best way to monitor, analyze, and react to your blog or web site’s traffic in real time. Their Analytics API allows you to extract your web site’s traffic data into several common formats, making it easy to integrate, analyze, or store your data within your own application.
Chartbeat: It is a content intelligence and analytics tools for publishers measure reader engagement so you have the data insights you need to build a loyal audience. It helps provide actionable insights to the world’s leading publishers, media companies and news websites that they can use to make decisions about the content to publish and promote on their sites
Mouseflow: Lets you see visitors’ behavior and fix pain points with session replay, heatmaps, funnels, form analytics, and feedback campaigns. Mouseflow is the tool for serious marketers. It lets you understand visitors and take action like never before.
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